Spirit of Home
A growing movement towards regionalization in the US craft spirits category provided an opportunity to reinforce MGP's positioning as the nurturer of distillers’ unique visions, no matter where they live and work.
Alongside my partner, I concepted the Spirit of Home campaign to showcase distillers from across the country who work with MGP. We identified distillers from four regions of the U.S., each with a compelling story that tied their spirits back to the places they call home. The finished campaign appeared in social posts driving to the MGP website, resulting in an immediate engagement and increased leads for MGP.
Alongside my partner, I concepted the Spirit of Home campaign to showcase distillers from across the country who work with MGP. We identified distillers from four regions of the U.S., each with a compelling story that tied their spirits back to the places they call home. The finished campaign appeared in social posts driving to the MGP website, resulting in an immediate engagement and increased leads for MGP.
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