Battle of the Bite
The bond between pet and owner is worth fighting for. This TV ad was part of a larger campaign that cast our pet owner audience in a heroic light, showing how Advantus® (imidacloprid) soft chews make fast work of fleas.
Data They Just Can't Resist
Antibiotic resistance is a complex issue faced by livestock producers. In this Cydectin detailer, I tackled the topic with infographic copy for visual learners, real-world tips for those seeking action steps, and an in-depth study flow chart for folks that wanted to see the numbers.
Coverage for Curious Cats
This Bravecto® Plus veterinary detailer balanced evidence-based product claims with copy and visuals that communicated how cats' quirky, curious natures make them susceptible to infestation and disease.
