It's All in the Making
In 2021, MGP acquired and merged with Luxco, Inc. As a result, the MGP portfolio of food ingredients and distilling solutions expanded to include award-winning Luxco branded spirits.
I updated the messaging of the website to integrate MGP food ingredients, distilling solutions and branded (Luxco) spirits under the MGP umbrella. This included crafting a new home page sizzle video script that utilized assets from all three segments of the business. The updated website copy successfully moved prospective customers through the funnel with relevant product information, engaging stories, and streamlined contact forms.
Home Page Sizzle Video
Snappy supers and smooth visuals told the story of the expanded MGP brand
Information Modules
Clear information architecture throughout the website helped users navigate to relevant information
Campaign Landing Pages
Users could either land on or navigate to campaign pages featuring customer stories and lead-generating CTAs
View the full website.