A Healthy Dose of Engagement
MedWise needed to kick off its grand opening with a solid social media presence. I crafted social content to connect emotionally to the target audience while giving them a reason to follow the page. On-going educational series like the "First Aid A-Z" and "5 tips for..." carousels provided practical information to consumers seeking trustworthy voices in medicine.
Static
Animated
Carousel
Carousel
Serving Up Targeted Messaging
The food segment of MGP's business supplies raw ingredients to food scientists--and these ingredients don't look appetizing on their own. Drawing on existing video assets, I wrote these social media posts to quickly communicate what MGP food products are and what they can help food scientists create.
Form-fitting Content
Lee Jeans' product offerings were tapping into vintage trends, but its social feed needed to catch up with the times. I wrote copy for their organic and paid social to glow up their online presence.
Animated
Animated