Rackhouse Roundtable
3x lead generation | +$6 million revenue | Gold Addy
MGP needed to build their reputation as a partner for up-and-coming distillers. We researched some of the biggest names in the biz and brought them together for a candid conversation. For seasons 2 and 3, I was the lead writer. I helped develop prompts that would keep the discussion moving in the intended direction without sacrificing authenticity. I reviewed the transcripts and providing tailored episode scripts for the editor, in addition to cut-downs for social posts. Results of this campaign included triple lead gen, reduced cost per lead and increased revenue.
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